Bleach Romeo is an arts and destinations consultancy by Sandra Tinari.

Sandra Tinari is a seasoned arts consultant, writer and photographer, and award-winning business professional with almost 30 years of international experience spanning Australia, London, Europe and the Middle East.

Renowned for her leadership in arts and tourism strategy, curatorial excellence, and project management, Sandra is currently a key consultant for the new Perth Observatory Sculpture Park and Biennial Awards Exhibition.

In liaison with the artistic director, as Project Manager, she oversees the Park development, strategy, operations and project management, artistic vision, marketing, fundraising and community engagement. An ambitious community-driven cultural initiative, the Sculpture Park will be a large-scale space for contemporary art of national significance when it opens in 2026.

Drawing on her extensive Australian and global experience, including her tenure as a Director at the Art Gallery of Western Australia, Sandra manages the Park’s development, blending creative vision and expertise with operational skills leadership. Her key skills include:

• Strategy and Operational Planning

• Project Management

• Artwork Scoping and Development

• Stakeholder Liaison

• Design Management and Contract Administration

• Community Engagement

• Art Maintenance Planning

• Content Creation - Writing and Photography

Sandra’s broader career is marked by her ability to drive business growth and projects delivery through innovative strategies and creative direction. As a senior consultant, she has contributed to high-profile projects, including Art Dubai, Dubai Design Week, Downtown Design, Dubai Fashion Council and Design Days Dubai. Her entrepreneurial approach extends to commercial ventures such as launching Dubai’s Viya, a hotel and hospitality rewards technology app that generated AUD 54 million in annual revenue and attracted over 120,000 users within three years. A key member of the development team, Sandra also launched Dubai’s new arts/design university, DIDI.

With a Bachelor of Arts from Curtin University, Sandra began her career as a journalist/photographer, transitioning into marketing, business and consultancy roles. Her globally published content and media work focuses on destinations, arts and creativity, with a notable arts and design column in Emirates Airlines’ Open Skies magazine for four years.

With a commercial mindset and her media expertise as a professional writer and presenter, Sandra won multiple large-scale grants in 2024 totalling $475,000 plus for her West Australian clients through her grant writing and pitch services.

She has also earned multiple marketing and customer experience awards and her proven expertise spans industries including arts and design, lifestyle, hospitality, financial services, real estate, and engineering.